Deciding on a Topic for your Website
When considering a
topic for a web site you would like to create, try
tapping into a niche market - hopefully the topic you
choose is
something you know a lot about and can easily write a
lot of material on. Some people may choose a topic
they are interested in, but don't know a lot about and
will need to research it. This can be done, but just
isn't as
easy. It is especially helpful if your topic is
something
you enjoy our you are passionate about. You should
try to cover a topic in as great detail as possible. Your
long-term goal should be to create a large website
loaded with many detailed informational pages about this topic as you can.
Your eventual goal
would be for your site to be recognized as an
authoritative source for information on your niche
topic. As your site expands as you create more
material and more pages, you can expand your circle.
For
example, if your initial site's topic was a Puerto Rico travel guide,
initially your topics would cover things to do
and places to go on the island however as an expanded
your circle you could write articles about how to plan a
trip, and things to do on other islands. Keep in mind
who
your target audience is and write articles that draw a different segment of the population.
Some users may be
searching for certain keywords that would otherwise
bring them to your site therefore cover as many topics and
write as
many articles in as many related areas as you can.
This is the best way to
approach building your website. I like to use the
analogy of casting a net in the ocean to catch fish -
the bigger the net that you cast, the greater of an
opportunity you may have to catch more different
varieties of fish.
Often,
people searching the Internet are
looking for a detailed information, photos, videos and
interactive pages. You may not be able to provide all of
those items on your site. However, you want to
offer as much of a user experience as possible.
You want to avoid creating a very shallow very
superficial site because I guarantee and no matter what
the topic there are dozens and dozens of other sites
that are competing with you for traffic.
Often, it is
easiest when writing
material for your site to focus on static information -
that is information that will not or has not changed.
Dynamic information is information that changes often
such as news or current events, schedules, etc. It
is much harder to keep this type of information current
on your site and will require a lot more work and hours
of labor. If a user
finds a lot of outdated, inaccurate, are simply not
current information on your site, it will contribute to
an overall negative user experience and eventually your
traffic will diminish. I like to focus on as much
static information as possible as necessary or if it's
deemed a high traffic topic, I will then sparingly add
dynamic information or date-specific information.
At this point, many people decide to monetize their websites.
Webmasters often turn to affiliate programs to provide them with
affiliates banners and text links to place on their
sites. As a publisher, you need to know that you need
to take a measured, deliberate, and well-planned approach
to integrating affiliate programs onto your website. That
has proven ineffective overtime is the splattering of
random banners animated banners and other advertisements
all over websites and across the Internet.
Inundating the internet with random advertisements
eventually created an "ad blindness" from the user. To date, users
of descent through a lot of garbage a lot of extraneous
information during their web surfing experience.
In our next
article, we will discuss how
to write good copy text.
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